Barclays Ghana Product Gains International Recognition

Officials of Barclays Bank Ghana display the award

Singapore-based business
intelligence group, The Asian Banker, has named Barclays
Bank Ghana’s “Ultimate Account” as the best deposit product
in West Africa for the year 2019.

The award, Deposit
Product of the Year, was announced at The Asian Banker West Africa Excellence in Retail Financial Awards
2019 ceremony held recently in Lagos, Nigeria.

The awards recognize
banks for their initiatives in delivering excellent products and services that
satisfy their customers.

According to the award citation, the Barclays “Ultimate Account” bundles all monthly account transaction
fees to lessen the burden of account charges on customers.
“The Barclays Ultimate Account enables its customers to pay a monthly bundled
fee to cover all account transactions. This lessens customers’ burden of
various account charges and allows them to adequately plan and budget from the
account. It has also enabled the bank to rope more Ghanaians into the financial
industry by changing existing perception of excessive bank charges,” The Asian
Banker indicated.

The product has greatly
increased customer satisfaction and supported the significant growth of the
banks’ deposit book, it added.

Commenting
on the award, Charles Addo, Director of Retail Banking at Barclays said, “Our Ultimate Account is an unparalleled product in the banking
industry. It’s a complete package that gives true customer
satisfaction with benefits such as free eBanking services, free
insurance, including funeral, hospital cash-back and retrenchment cover, among
others.”

“We dedicate this award to all our valued customers, who are
the reason for our existence. As we become Absa, we will continue to work towards providing the right solutions and
service from the heart to add value to our relationship with customers and give
them superior banking experience,” he added.

The Asian Banker West
Africa Excellence in Retail Financial Services Awards is run in parallel with its
international awards event.

The expansion of the awards programme to Africa, and in particular West Africa, recognises the deepening and increasing maturity and sophistication of the industry in the sub-region.

A business desk report

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