Afua Asabea Asare
The Chief Executive Officer of
the Ghana Export Promotion Authority (GEPA), Ms. Afua Asabea Asare has bemoaned
what seems to be a “winner takes all” attitude that is becoming characteristic
of some exporters in the country.
She made the remark during a
Radio discussion on GBC’s URA Radio 89.7 MHz in Bolgatanga when she embarked on
a 4 Day working tour of 3 Northern Regions to interact with exporters in the
region who deal mainly in Shea Nuts and Shea butter processing as well as
Basket Weaving.
As part of GEPA’s agenda to reach
a target of $5.3 billion export trade by 2021, the CEO is embarking on a tour
of all the regions to interact with exporters to identify the challenges they
face and ways in which these can be mitigated. She strongly believes this will
go a long way to improve productivity and increase export yield.
In responding to whether our
local exporters are able to produce to meet global demands during the
interview, she noted that she has identified a very worrying trend where some
exporters receive orders that are beyond their production capacities but they
keep it to themselves instead of leveraging on the capabilities of others in
their industry to deliver the required volume to keep everyone in business.
“We have seen several
instances where a buyer abroad place an order for a quantum of goods to be
delivered by a local exporter who doesn’t have that capacity, but instead of
him/her bringing others on board to deliver to the buyer to keep the business,
they keep it to themselves until they’re able to deliver just a fraction of the
order by themselves and most times they end up losing the whole contract.”
She lamented
She advised exporters to work in
groups whenever they need arise.
“Exporters must begin to synergise to have competitive advantage in order to deliver on big ticket orders. As an export promotion authority our major interest is to see our non-traditional export volumes go high and translate us into an export led economy which will correct our trade balance, Ms Afua added.
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