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MTN Ghana has been named Company of the Year in the
Diamond SABRE Awards for Excellence in Public Relations in the C-Suite category
at the 2019 Superior Achievement in Brand Reputation and Engagement (SABRE) Awards
held recently in Kigali, Rwanda.
The SABRE Awards, hosted by the Holmes Report in
collaboration with the African Public Relations Association (APRA), recognizes public
relations campaigns that demonstrate high level of creativity, excellence and
authenticity.
The Company of the Year Award was jointly presented to
MTN Ghana and its PR Consultancy – Touchpoint Magna Carta.
Aside being named as the Company of the Year in the
C-Suite, MTN Ghana received a Certificate of Excellence in the SABRE Award for
Superior Achievement in reputation management and five certificates of excellence
in the Gold SABRE Awards for PR Campaigns category.
“The awards are a testament to excellence in doing our
business, creativity in our story telling and the value we place on our
stakeholders,” Samuel Koranteng, the Corporate Services Executive of MTN Ghana
said.
Senior Manager for Corporate Communications Georgina
Asare Fiagbenu said, “The team is very excited to receive this award. This
award gives the MTN team another opportunity to elevate our public relations
and communications practice for the benefit of our stakeholders.”
“Because the SABRE Awards recognize campaigns that
demonstrate the highest levels of strategic planning, creativity and business
results, winning campaigns can honestly claim to have been measured against and
triumphed in competition with the best public relations campaigns in the world,”
the Holmes Report said.
The Certificates of Excellence received were for Superior
Achievement, Gold SABRE Awards (Western Africa), MTN Ghana IPO, MTN Ghana
Reputation Management, CSR – Save a Life Campaign, Crisis and Issues Management
– Savannah Brokerage Issue and Digital Campaign – MTN Heroes of Change
The SABRE Awards is the world’s largest PR awards
programme that acknowledges notable impacts in branding and reputation across
continents.
The award draws nominees from North America, EMEA, Asia-Pacific, Latin America, South Asia and Africa.
A business desk report
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