Rihanna
Rihanna Beats Beyonce, Others To Become World’s Richest Female Musician
Although
Rihanna hasn’t released an album in more than three years – it’s clear the work
she’s putting into her other business ventures is paying off.
The
singer is the richest female musician in the world according to Forbes’ annual
rich list.
RiRi has
an estimated fortune of $600m (£471m) with the bulk of that coming from her
Fenty beauty range.
She’s
overtaken Madonna and Beyonce, who previously topped the list.
Rihanna’s
last studio album Anti came out in 2016. However, the 31-year-old has been
putting her efforts into her beauty, lingerie and clothing ranges.
Rihanna –
real name Robyn Rihanna Fenty – launched Fenty Beauty in September 2017 and
it’s estimated it racked up sales of $100m (£78m) in its first few weeks.
Forbes estimates that the company generated $570m (£448m) last year.
Experts
say Rihanna’s invested her money wisely.
“Globally
the entire beauty industry is worth $480bn (£377bn) – in 2018 the UK market was
valued at $17bn (£13bn),” says Hannah Symons, global beauty manager at
Euromonitor International.
Hannah’s
job is to track the growth of the beauty industry – looking for trends.
“Rihanna’s
success clearly doesn’t come off the back of the music although that’s how she
initially gained fame.
“It’s
all about her relevance and how she resonates with customers online. She’s very
connected to her fans through social media and she’s always updating them on
the newest products and things like launch dates,” Hannah adds.
As well
as her beauty range, Rihanna also has a lingerie line and recently made history
by becoming the first woman to have a clothing range with French company Moët
Hennessy Louis Vuitton (LVMH). Hannah thinks part of Rihanna’s success is she’s
appealing to a very wide audience.
“A
lot of the people buying her products are not people who were buying her music.
Rihanna has been around for 15 years but the people buying her products are
aged 16-19, so wouldn’t have been around when she started making music.
“And
it’s not just because she caters for darker skin tones either, she also caters
for people at the paler end of the spectrum. And it’s this inclusive element
that makes her stand out. Hannah says she’s also been wise partnering with a
high street retailer, making her products more accessible.
Rihanna
leads the rich female musician list with £472m, followed by Madonna – £448m,
Celine Dion – £350m and Beyonce – £314m.
–BBC
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