It is often said that football is like a religion in Africa, and StarTimes made football content a priority since it started to offer pay-TV services on the continent in 2008.
And
since, football worshippers have been able to witness StarTimes’ efforts as the
media group built quite a solid football offering along the years.
During
the last couple of months, StarTimes went one step further. The last good news
aside from the acquisition of TV rights for the Ghana Premier League was when
StarTimes started to broadcast ESPN and ESPN 2.
Apart
from NBA, the US channels broadcast several football championships like Dutch
Eredivisie, English EFL, Turkish Süper Lig, Scottish SPFL or the US MLS, which both
Messi and Ronaldo have been recently rumoured to join.
At the
end of 2019, StarTimes acquired The Emirates FA Cup broadcasting rights until
2021. StarTimes Sport Director Shi Maochu said, “This is a significant step for
StarTimes. The Emirates FA Cup and the FA Community Shield are among the most
competitive national football events.”
In terms
of European football, StarTimes is the exclusive broadcaster of the three other
high-profile competitions, the Coppa Italia, the Bundesliga and the UEFA Europa
League.
“StarTimes
has always been looking to bring the best value to its subscribers. This has
been our priority and we will keep adding high quality content to enrich
subscribers’ experience,” Shi Maochu explained.
This year, all football fans are looking forward to one event ‒ the UEFA Euro 2020. StarTimes will broadcast all
matches live and HD across the continent through its TV network as well as on
its streaming mobile app, StarTimes ON.
But in
Ghana, football fans have been closely following the bid for the television
rights of the Ghana Premier League and the FA Cup. On January 8, it was
announced that StarTimes had won the rights. It is the second time of winning
the bid for StarTimes, the first coming in 2016.
StarTimes has invested heavily in the latest sports broadcast solutions in order to bring the quality of productions as well as the image of the Ghana Premier League to international standards. StarTimes aims to create a virtuous circle in which better visibility will attract sponsors that will invest in clubs and eventually raise the level of the game, making it again more appealing to fans and sponsors.
From The Sports Desk
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